
Domain Names as Scarce Digital Assets : Interview with Michael Saylor MicroStrategy CEO ②
Everybody in the world is taught to spell the word “Hope” if they learn English. Thus, the value of a domain is a function of which language it's in. The language that has most business on is English, and the most traffic on the internet is also in English with the dotcom domains. If you own a word that is easy to spell and remember with positive connotations, like Apple, Amazon, etc., it will be very useful. If you own such a word, you can put a business on it. The logic of this is if a billion people see the name and they can remember and spell it, surely, they will be able to type it. If I have a company name that has a difficult name with no positive connotation, people will have a harder time remembering it. Thus, you much rather have it called something simple like “hope” or “wisdom”.